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FAWC fabulous again

Winter F.A.W.C! (Food and Wine Classic) has again been a huge success for the region.

Now in its fourth year, the Winter F.A.W.C! Series has again proven to be extremely popular with locals and visitors.

This year 55 delicious events were held over the four weekends of June.

Ninety six per cent of events were sold out, up 15.9 per cent on last year and there was close to $200,000 in event ticket sales.

F.A.W.C! by 5 saw close to 1000 menu items served across 17 participating restaurants.

Between 25 and 30 per cent of those who attended Winter F.A.W.C! were from out of town, predominantly Auckland and Wellington.

Thirty six per cent of visitors to F.A.W.C! were new to the event which shows the event is still growing.

Seventy five per cent of people rated the F.A.W.C! events they attended as “very good” or “excellent”.

Hawke’s Bay Tourism general manager Annie Dundas was thrilled with the growth of the Winter F.A.W.C!. “It really is a true celebration of Hawke’s Bay food and wine in winter and it’s fantastic seeing so many people getting involved. We are particularly grateful to the event owners, managers and staff who deliver such outstanding events every F.A.W.C!”

Elephant Hill marketing support Megan Taylor said: “With four sold out events, Winter F.A.W.C! 2016 at Elephant Hill has provided another successful opportunity to showcase our passion for premium crafted wine and sumptuous food with guests from all around New Zealand”.

Birdwoods Gallery owner, Louise Stobart, who participated in the F.A.W.C! Winter Series as well as the F.A.W.C! by 5 series said F.A.W.C! “has a good following and each year the brand is stronger and more people are looking for the F.A.W.C! deals and actively seeking them out”. - Tourism Hawke's Bay

4 October 2017

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