Fresh new look and identity

If you are wondering about the different look for this issue of My Hastings, it’s part of an exciting, fresh new look for Hastings District Council’s brand that is being rolled out over the next couple of years.

The new “Heretaunga Hastings” identity will be used to promote Hastings District across tourism and economic development activity, and will also be used for Council's business activities.

It replaces Council’s main gannet-adorned logo and the ‘Heart of Hawke’s Bay’ logo, and will gradually extend to replace another 40-plus logos that have developed over the years – many of them not obviously linked to Council. It does not replace the official name of Council, its coat of arms or official seal. 

Extensive research has been undertaken over the past couple of years, including surveys and engagement with stakeholders, councillors, staff and the community. This project was completed and paid for pre-Cyclone Gabrielle, out of existing operational budgets.

The new brand also reflects council’s Heretaunga Ararau Strategy (2020), which acknowledges the importance and significance of using te reo Māori across Hastings district and within Hastings District Council.

It can be applied in multiple ways and will incorporate colours reflecting our “Fruit Bowl of New Zealand” legacy and vibrant and diverse community.

The roll-out will happen gradually, with signs and forms being replaced as they wear out or run out, being mindful not to waste budget by replacing items before they reach their end of life.

Read more.

2 August 2023

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